Autonomous vehicles (AVs) are expected to revolutionize the mobility industry and create new opportunities and challenges for automakers. Hyundai, one of the leading car manufacturers in the world, has announced its ambitious vision and roadmap to become a frontrunner in the future of AVs. In this article, we will explore how Hyundai plans to approach the new age of mobility and what strategies and technologies it will employ to achieve its goals.
Hyundai’s Vision: Meta Mobility
Hyundai’s vision for the future of mobility is called “Meta Mobility”, which refers to a universe where robotics converges with the metaverse. The metaverse is a virtual reality environment where people can interact with each other and digital content in a seamless and immersive way. Hyundai believes that the metaverse will expand the realm of human mobility experience beyond physical boundaries and limitations.
To realize this vision, Hyundai aims to transform itself from a car manufacturer to a smart mobility solution provider that offers various smart devices and services. These include personal air vehicles (PAVs), robots, last-mile mobility, and future cars that are connected, autonomous, shared, and electric (CASE). Hyundai also plans to leverage its software capabilities and data-based platform partnerships to offer personalized and customized services and contents to customers on an integrated platform.
Hyundai’s Roadmap: Strategy 2025
To achieve its vision, Hyundai has unveiled its global strategy called “Strategy 2025”, which consists of two core business pillars: Smart Mobility Device and Smart Mobility Service. The Smart Mobility Device pillar will supply products optimized for the services and lay the groundwork to help foster the service business. The Smart Mobility Service pillar will provide personalized contents and services on the devices to help secure a broader customer base.
The two pillars are based on three key directions that Hyundai has defined: enhancing profitability in internal combustion engine (ICE) vehicles, securing leadership in vehicle electrification, and laying the groundwork for platform-based businesses. Hyundai aims to balance its portfolio between markets and models, boost its profitability by improving customer value and cost structure, and invest in R&D and future technologies to enhance its competitiveness.
One of the main focuses of Strategy 2025 is to secure leadership in vehicle electrification, which is essential for developing AVs. Hyundai plans to sell 670,000 electric vehicles (EVs) annually and become one of the world’s top three manufacturers of battery and fuel cell EVs by 2025. Hyundai also plans to offer most new models with EV drivetrain by 2030 in major markets and by 2035 in emerging markets.
Hyundai’s Technologies: Software Defined Vehicles
To support its strategy, Hyundai has announced a new initiative to transform all vehicles to Software Defined Vehicles (SDVs) by 2025. SDVs are vehicles that can be remotely upgraded with new features and functions via over-the-air (OTA) software updates. This will enable customers to enjoy enhanced performance, functionality, convenience, safety, security, and connectivity anytime and anywhere.
To enable SDVs, Hyundai has developed its own Connected Car Operating System (ccOS), which is an industry-leading software platform that can process data at blazing speeds and offer customers personalized services. Hyundai has also developed a third-generation integrated controller, which is a hardware device that can control various functions of the vehicle through software commands. The ccOS and the integrated controller will form the basis for Hyundai’s expansion of mass-producing autonomous driving Level 3 vehicles as well as the commercialization of Level 4 and Level 5 autonomous driving levels in due course.
Hyundai’s Partnerships: Data-Based Platform Ecosystem
To enhance its service offerings, Hyundai has established various partnerships with industry sectors such as logistics, accommodation, leisure, and entertainment. These partnerships aim to create an open ecosystem that can deliver a paradigm shift in mobility. For example, Hyundai has partnered with Uber Elevate to develop PAVs for urban air mobility (UAM) services. Hyundai has also partnered with Woowa Brothers to develop delivery robots for food delivery services. Hyundai has also partnered with SK Telecom to develop a metaverse platform that can offer immersive experiences for customers.
Conclusion
Hyundai is one of the most innovative and visionary automakers in the world, and it has a clear and ambitious plan to become a leader in the future of AVs. By transforming its products, services, technologies, and partnerships, Hyundai aims to offer customers a new era of mobility that is connected, autonomous, shared, and electric. Hyundai also aims to expand the realm of human mobility experience beyond physical boundaries and limitations by converging robotics with the metaverse. Hyundai’s vision, strategy, and initiatives are expected to create new opportunities and challenges for the mobility industry and society as a whole.
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